ZEEMAN: HYBRID Z SNEAKER LAUNCH
When Zeeman approached us with their amazing idea of launching one high-end sneaker and one basic sneaker, we were wild with enthusiasm. Our creative minds couldn’t be paused and we were thinking of all possible opportunities for this campaign. With the pop-up store opening soon, we had to act quickly to sign a location for only three days, followed by the construction, implementing of the look-and-feel, visual merchandising, sales team and security. A big thanks goes out to the most amazing team for making this possible, and to our press relations for helping to create the hype.
On the first day of the pop-up, we instantly saw the results of all efforts, with sneaker heads gathering at the store from 5.30 in the morning.