ALERT: BEWARE OF TONY'S SALTED CARAMEL!

19/01/2024

Did you make good, healthy resolutions this year? And can you feel them faltering, a bit more every day? Don’t feel bad! Because the third week of January is well known as the moment when most people throw their good intentions overboard. But don’t worry either, because Tony’s Chocolonely has got you covered. 

Today, the chocolate maker launches an international warning to be careful with the milk caramel sea salt. It has been scientifically proven that the combination of caramel and sea salt is so addictive that you cannot stop eating it. No wonder it’s Tony’s most beloved flavour. So with billboards and posters throughout the country, warning signs in the supermarket, an online campaign and specially designed chocolate bar tape, Tony's is trying to protect its chocolate fans from eating an excessive amount of milk chocolate with salted caramel. We even gained support from Radio 2's new consumer show WinWin, as you might have heard earlier this week.

So be warned about the caramel sea salt effect! And if you do happen to sin, there’s always the upside of knowing that a fair price has been paid to the cocoa farmer. A not so typical guilty pleasure, perhaps?