CELEBRATING SLOGGI’S 40TH BIRTHDAY THE GRANNY WAY

11/09/2019

The word is out! We’ve been working on sloggi’s awesome birthday campaign for a while, and today we are so excited to share it with you.

sloggi celebrates its 40th anniversary and as per usual, they did that in their very own, cheeky way. In collaboration with rapster Lil’ Ol’ Granny, sloggi created a remix of the 90’s hit ‘Baby Got Back’. The result? A surprising and fresh music video, called Granny Got Pants, that celebrates comfort and every woman’s right to it. Because ever since sloggi’s launch in 1979, how you feel in your own skin has always been more important than how you are expected to look. Isn’t that just amazing?

We loved the video instantly and decided to hit the road and spread the story to our beloved journalists. And just like that ‘teeny pants were on their way out’! We had a blast working on this campaign, and we’re sure you will have to watching it. Check it out!