CHEEKY: KEEP YOUR *** FRESH WITH SLOGGI
Underwear brand sloggi has been known to be open and straight-forward in its campaigns, and we were very excited to hear that they would continue their legacy for the SS19 season. With its brand new EVER Fresh collection, sloggi offers long-lasting comfort and freshness and in their latest campaign, they are not afraid to tell you about it. With bold statements such as "Keep your **** fresh" and "Stay cool in all the right places", the brand reinvents underwear advertising for the modern consumer, and we are loving every bit of it. A bit in-your-face? A lot! Do we think it should be perfectly okay? Definitely!