GOODIEBOX WANTS YOU TO STOP APOLOGIZING*

05/10/2021

Can you believe that 83 percent of all women are still struggling with the feeling of guilt on a regular basis? Because that’s the shocking result of an independent study commissioned by Goodiebox.

It inspired the brand to help women to finally stop feeling guilty and their brand new Non-Apology campaign is the first step in this mission. In the video, different Goodiebox members testify about the reasons why they feel guilty as a woman, from body image over traditional role patterns to ‘not feeling good enough’. The video is a call to action, for women to speak up and make non apologies. Ultimately, 0 procent of women should struggle with feelings of guilt. Are you ready to share your Non-Apology?