Seepje brings its natural clean-up mission to the streets of Brussels

22/05/2025

Armed with natural cleaning products, a pressure washer, and bold outfits, the 'Soapies' are taking to the streets of Brussels to give the city a fresh new look - the natural way. Using surprising 'reverse graffiti', Seepje is literally leaving its mark on the urban landscape. Dirty walls and grimy corners are transformed into playful hopscotch paths, striking visuals, and thought provoking messages like “Wash Your World Cleaner” and “Don’t Be So Fossil.”

Keep an eye out for the Seepje Squad as they roam the city with one clear message: let's make the world a cleaner and brighter place! With soap-powered street art, that’s dirt out, message in.