TOOON CHAIR: BELGIAN DESIGN LOVED BY BELGIAN CREATIVES
After months of preparation and planning behind the scenes, we were very happy to launch the brand new Tooon Chair this week! The chair is utterly comfortable, can be personalised to the smallest detail and above all Belgian design. To put all the different possibilities for personalizing your Tooon Chair – more than 1001! – into the spotlight, we asked some of Belgium's finest creative celebrities to create their very own Tooon Chair. And boy, did they have fun!
During the launch party for press and B2B contacts, our celebrities such as Veerle Dobbelaere, Ben Segers, Axel Daeseleire, Dagny Ros Asmundsdottir, Eline De Munck & Anouk Taeymans told more about their choice for a velvet cussion, a snake skin, a button with the words ‘sit’ & ‘stil’, steel legs, etc. All guests enjoyed a fun night out, with amazing food, drinks, music and vibes. And we left with a sincere feeling of pride for this new Belgian product!