Zeeman amazes friend and foe with eau de parfum for 4.99
Zeeman was astounded by the high prices we all have to pay for a bottle of eau de parfum. Is that really necessary? As it turns out, not really. You can actually create a qualitative eau de parfum for only €4,99, and that is exactly what we did.
As soon as we were looped in on the idea, many months ago, we know we had a fantastic launch to look forward to. After the big, annoying C-word caused us to adapt our original plans, we instantly started creating an interactive press kit, with a video card playing the campaign story, the two eau de parfums and scent strips.
The reactions were even better than we imagined. Read all about it online, or watch the video below: