ZEEMAN DIAMOND BREAKS THE INTERNET*

05/09/2025

WHAT A WEEK! If you saw the news, listened to the radio, read any newspaper or scrolled online, it’s very likely that you’ve heard about the Zeeman diamond. A labgrown stone, made by Zeeman, the simple way. No fairytales or smokescreens, but just a high quality labgrown diamond of 0,10 ct in a pendant, for €29.99.

With an amazing, industry disrupting story like this, we were prepared for press interest and requests. But boy, how overwhelmingly exciting was the rush of this week.

Thanks to so much media attention, we were able to let everyone in Belgium know about this unique diamond. Our carefully selected content creators made this unique story even more widespread and even people out of the industry reached out to us. 
And it shows: the response and interest was so immense at the launch, that even after technical difficulties, all stock was sold out in less than an hour. But don’t worry: Zeeman is working on a restock and we will make sure to keep you posted.

A big thank to you to the amazing team Zeeman, team Persuade and Mariëtte van der Heide at Ganbaroo for the close follow-up all week and trust. Always a true pleasure with all of you!