Zeeman is calling on clubs to join their new underwear campaign*

07/04/2025

From knitting groups over sports teams to motorcycle clubs: you are all invited! Zeeman is calling on local clubs and associations to be the face of their new underwear campaign. Indeed, no professional models, no filters, no fluff. Only real people, real bodies, and real love for your community.

Yes, you would be posing in your underwear. Yes, you could seriously end up on national TV this June. And yes, there is €1,000 up for grabs for your club. As Kasper Figee puts it, Marketing Manager at Zeeman: “Joining in is fun and brings people together but you’ll need a little courage,”And that’s exactly the point. Showing up as you are, owning it ànd celebrating beauty. 

So are you part of a club with spirit, heart, and the guts to go for it? Sign up here before the end of the week. Because this is more than just a campaign. It’s a statement. A celebration. And a seriously fun way to earn some extra cash for the club fund.