There are some stories you know that are going to be a hit. When Zeeman gave us a call and told us about their newest campaign, we instantly said the most convinced “YES” we ever said. Let us tell you all about it.

We all know the sneaker trend has never been bigger, and we all cave for the exclusive models of the most popular brands. But why are sneakers so expensive? To find out exactly that, Zeeman produced two sneakers: the Hybrid Z, with a price tag of 200 euros and the Basic Z, costing only 12,99 euros. What’s the difference? It’s in the design, the number of pairs produced, marketing, transport, packaging, ... But not in quality.

Now we are working towards the final step in this amazing project and are ready to open the exclusive pop-up store this Friday! Meet you there?

You will recognize us instantly, proudly wearing the Zeeman fan collection.