ZEEMAN PUTS REAL WORKERS IN THE SPOTLIGHT*

06/09/2021

Zeeman is known for taking on a unique approach in their campaigns, which is exactly we love working with them so much. With its latest campaign, the retail chain is keeping up its reputation: Zeeman gave hard-working, everyday heroes a lead role in their commercials.

The campaign is an ode to a group of people who work dangerously, work hard or work at night. Heroes who do indispensable work for all of us. Men and women. These no-nonsense go-getters don't do fast fashion: they prefer reliable, durable and comfortable clothing on a day to day basis. That’s why Zeeman’s beloved basics are often their favorites.

Zeeman basics are of all times. Just like the hard-working heroes Fernando, Marleen, Krijn and Liesbeth that you can see at work in the Zeeman campaign.